Here are six aspects of SEO that are not often discussed out in the open.  These tactics are good for those who either are amateurs wanting to learn SEO for their own website or pros who just need to make sure all their bases are covered.  These tips are also great for those who want to hire an SEO company, as these are tips you will need to make sure that the potential SEO company in question is doing.

1. Love SEO: If you’re doing SEO for your self or clients, you need to love what you do.  Without having a passion for SEO, it won’t go anywhere.  This is something that applies to anything and everything you do in life.

2. Be Nice: Trash talking other SEO’s is not the way to go.  If anything, it just makes you look ridiculous and immature.  Name calling and trash talking is for grade school.  No one will take you seriously if you act like a twelve year old. Treating people with respect is paramount.

3. Link To Others: Linking out to others for free is kind and useful.  Obviously this isn’t something you should focus time on, but if you know of something appropriate to link to, do it.  Small favors like that usually get returned, and when you’re doing a lot of small favors for a lot of people, suddenly you’ve got a lot of small favors coming back.

4. Write More: A lot of SEO has to do with the content, so being able to write is key.  Even if you’re writing little bits every day, the more you write, the better you get.  The better the content, the more Google loves it.

5. Set Up Mini Sites/Blogs: This goes with the above.  The more you’ve got out there, the more Google will see, the more tools you have to use.  Also, this will help you get better at writing, or at least give you motivation to.

Enlisting outside help should be on your SEO to-do-list. You can’t be expected to do everything your self, and you’ll need to hire SEO Consultants just to help out a little. Here’s the top seven reasons why to hire SEO consultants.

1. You Need Specialized Expertise

Some people know certain SEO niches better than others. Some people know Social Media better, some know content generation and backlinking better. It all depends on a person’s specialties. You can’t be expected to know everything your self!

2. You Can Learn A Lot From An Outside Expert

Even if you’re an SEO expert, you can’t be expected to know everything. Having an extra brain around with extra ideas is always a plus. Some people have done things you haven’t before.

3. You Should Double Check Your Strategies Before You Start Them

While building a strategy, it’s easy to forget something, put something extra in, or just do something wrong. Usually a second or even third person to review it before implementing it can help. The outside SEO Consultants can catch any mistakes that are made.

4. Benefit From Collaborating With Other SEOs

Don’t you find it refreshing to work with other people? I know I do. Sometimes it’s tough doing things by your self. Get some help with a consultant and take some stress off.

5. A Consultant Can Help You Talk To The Higher-Ups

One of the hardest things to do is get approval and funding by your superiors to try new things, or do the things you already know will work. A second voice to help convince your superiors that what you’re doing is right is more than a good idea, it’s a fantastic idea!

6. SEO Is Too Much Work

SEO is a lot of work, and no one should have to bear that burden alone. With outside help, responsibilities can be delegated and the stress load can be removed so that no one person is stressing out over a lot to do. Things will also get done a lot faster.

7. An Outside Point Of View On Unforeseen Issues

It’s possible that you haven’t experienced everything yet. No matter how long you’ve been in the SEO business, there’s a good chance you haven’t seen it all. Luckily, a consultant may have seen the particular issue you’ve run in to. They’ll know exactly how to fix it and things can run smoothly!

Getting an outside consultant isn’t wrong, it’s actually encouraged. Do what you feel is right and what is needed the most for your SEO campaigns.

Do you realize how easy it is for any small local business to outrank a Fortune 500 business in Google? Do you realize that you could be that small local business? Imagine getting more traffic than a Fortune 500 business site. Now, imagine what that would do for your business! It’s simple, keep reading and check it out.

The Fortune 500?s are failing. Do you know why? Poor SEO strategies. Their strategy is to spend millions a day on PPC campaigns. They’re blowing all this money on advertising that doesn’t even work. Did you know that 50% of Fortune 500 companies have zero search engine visibility? Only 25% show up in a top 50 search for their own product, service, or keywords! That’s terrible. How do they manage to even stay Fortune 500?

You can easily beat that. it’s easy. All you need is a solid Local Search Marketing plan. All you need is a good internet marketing, team and a realistic budget!

Your local business needs Search Engine Optimization, bottom line. SEO can be the key to a whole new world of increased traffic. The biggest reason you need it: your competitors are doing it. You can’t keep up with someone if you’re not doing as much or more than they are to market. And we’re not going to sit here and let you get shown up by that guy down the street. People are using Google more than ever to find local information, and we’re going to help you utilize that.

People don’t use phone books anymore. No more big book of yellow pages sitting on the counter. People are using the internet and search engines like Google to find everything they need in their area. Did you know there’s 2.6 billion searches done online a month? Doing SEO for your business can be less than the cost of advertising in a phone book and newspapers, plus it’s more effective.

So how does Google or other search engines know you’re best? It’s pretty simple, really. The search engines read your website and notice when certain words are repeated. These are your keywords. Google, or whichever, then takes your site and indexes it under those keywords. The sites are put in order of importance. The search engine decides the importance by basically seeing who else is talking about a particular website, or in other words, how many backlinks their are out there. That way, only the most reliable websites come up first for any particular keywords.

You want to be on page one, no doubt about it. Page one is where it’s at, and where you need to be. Most people don’t even go to the second page, let alone the third or fifth. SEO is becoming highly competitive, and your competitors are using SEO now, so you want to make sure you get ahead and start doing SEO immediately.

Once you start doing SEO you need to keep it up on a monthly basis. Once you get to the top, you can be knocked down, but not if you’re keeping a good solid SEO strategy moving. Don’t let your business fall behind your competitors.

eople are using Google and other search engines to find things locally these days.  In fact, the internet is being used more than ever to find things for people.eople are using Google and other search engines to find things locally these days.  In fact, the internet is being used more than ever to find things for people.We found these interesting statistics from various sources so we thought we would share them with you:

• 97% of American internet users use the internet to shop of which 57% characterize their behavior as shop online, purchase offline (NPD Group)
• 90% of online commercial searches result in offline bricks and mortar purchases (proprietary research / comScore)
• 82% of local searchers follow up offline via an in-store visit, phone call or purchase (TMP / comScore)
• 80% of budgets are spent within 50 miles of the home (DMA / proprietary)
• 74% of internet users perform local searches (Kelsey Group)
• 73% of online activity is related to local content (Google)
• 66% of American use online local search, like Google local search to loc
• 61% of local searches result in purchases (TMP / comScore)
• 54% of Americans have substituted the internet and local search for phone books (comScore networks)
• 35% of all searches are local (DM News)
• 25% of internet searches have a purely local, commercial focus (Kelsey-Bizrate)

So what do you need? First you need quality content on your website.  You’ll also need lots of back links pointing to this quality content, so try submitting articles and press releases out to important websites you know of.  You’ll want them going out to directories, social sites like twitter and facebook, and make sure you use keyword specific anchor text links, and categories where necessary.This is all stuff you’ll want to keep going month after month.  One or two months may get you to the top, but staying there is the key.  Once you’re up there and staying there, your traffic will increase in ways you couldn’t imagine before.